Pioneer impactful XR experiences to fuel new business growth and compelling customer experiences.
We are heralded in times that have potential to extend our experiences and reality through the amalgamation of physical and virtual world that will eventually change our ways of living, playing and working. Extended reality (XR) rests on the pillars of Virtual Reality (VR), Augmented Reality (AR) and immersive technologies. It connects and engages the users on a high level of awe-inspiring and compelling experiences. Extended Reality essentially includes all the environments created for human and machine interactions that combine the real and virtual world generated by computer technology and wearable devices. Since Extended Reality (XR) depends on each of the underlying technologies, innovations that bring about changes create new XR experiences.
With our capabilities in emerging technologies such as IoT, Artificial Intelligence, VertexPlus can assist in building XR experiences to join the league of human experience explorers. Starting from ideation and consulting to design, operation, delivery, and management of XR solutions for customers or enterprises, we can help address needs in the areas of sales, marketing, products, services, information visualization and virtual conferencing.
Virtual Reality, the computer simulated immersive reality experience refers to computer technology applications to generate sounds, visuals, images using reality with other sensations that replicate the real-world environment and create an imaginary world. The VR engages all five senses like taste, smell, visual, sound and touch. Gaming industry is the most popular user of VR. By the immersive reality experience, the gamer can feel the realistic practical experience of gaming, enabled by specific headsets. This approach provides humans with an opportunity to gain new experiences at a specific moment of time.
If the job is difficult and that is hard to train can be safely practiced by using Virtual Reality. The training of the Astronaut, Pilot etc. The astronaut can feel the realistic environment of the space. And the pilot can user VR as to practice the landing and takeoff of the plane virtually.
Scientists can have a realistic and replica image of atoms and molecules without sitting on the microscope to understand deep and better. If scientist want to experiment on new drug without using certain components or chemicals. Without involving in numbers, equations, or two-dimensional drawings of molecular structures, they can snap complex molecules together right before eyes using VR.
In the designing and architecture industry the architects can use it to build models without using pencil and paper. This can also be used to build the cars, airplane or other complex model. The designing of the virtual model can be seen in 3D visual.
The flight simulator is the best example of the Games and entertainment using VR. Using VR human cam relate to e replica and understand to flight airplane without any risk. This technology helps human to gather or learn certain things with safety. The gamer experience is enhance using VR and they enjoy games just like in real environment.
Augmented Reality (AR) is a live view of a real-world environment whose elements are augmented by computer generated sensory inputs such as sound, images, graphics, videos etc. AR utilizes the existing reality through the medium such camera in Mobile and Tablet devices. A person can put overlay on their real world by using mobile devices and the headset. This technology has found extensive use in the gaming industry and is applied for enhancing the presentation of sports events.
Marker-based augmented reality also called Image Recognition uses a camera and some type of visual marker, such as a QR/2D code such as a QR code.
Marker-less augmented reality also called location-based, position-based, or GPS augmented reality, uses a digital compass, GPS or accelerometer.
Projection based augmented reality works by projecting artificial light onto real world surfaces that senses the human interaction of that projected light.
Superimposition based augmented reality partially or fully replace the original view of an object with a newly augmented view of that same object
The gamers use the AR headset to experience the gaming with excitement and thrill. Now a days games using AR technology to give gamers a real-time experience
Augmented reality has been in use by the Military to enhance vision and for training that focuses on transmitting details to the pilot without distracting his focus from the flight.
Medical Augmented Reality focuses on visualization of complex medical conditions to the doctors. AR combined with X-ray & MRI improves the view into system for the surgeon.
Visualizing Possibility in Augmented Reality is used by the companies to give their clients the real view of their products or ideas.
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